Have you ever completed a creative project or job and gone to share your work on social media, only to have those familiar pangs of doubt rise up and make you hesitate before hitting "publish"? Or, have you proudly showed your content on social media and looked forward to the engagement your post would receive, only to scroll down and see someone who posted the same thing you did, only sooner, with better styling and a wittier caption? Oh, the frustration that sets in.
Sometimes those feelings can lead to a deeper sense of unrest, where you wonder if your work is even worth it. Is what you have to say good enough, or valuable enough to stand out? Some days, and really, if I'm being terribly honest, most days, I feel like the answer to that question is a resounding "NO". It takes courage to put your work and your heart out into the world. It takes heart to think of something meaningful to say to accompany that perfect little square that is supposed to represent an entire project or job or workday.
Hear me say this loud and clear: It is difficult to share what you have to say with the world, only to see someone else do it "better, faster. stronger", as Daft Punk says. It can feel like a punch in the gut and it can take the wind out of your sails.
However, those feelings aren't a reflection on reality. It certainly feels real, and seems real, but the truth is that no one can do what you do. No one can be who you are and no one can speak with your voice. Why? Because there is only one you! You were made on purpose and you were made uniquely. Your set of circumstances that have led you to creative entrepreneurship are a culmination of gifts and experiences that you and you alone possess.
How do I know this, and I don't even know you? Well, because I know that the same is true for me. As we put our gifts out into the world in the form of creative work, we are creating unique content that is worth sharing. As you are true to your creative passion and your voice, your work becomes a reflection of that voice, and no one can duplicate that.
Are there details that can be refined? Sure. Are there strategies that can be implemented to help us all become more skilled business owners? Absolutely! However, there is nothing that can compare to the uniqueness of your voice and the beauty that is created out of your passion for what you do. Never forget that, and never let it be snuffed out. The world is waiting!